Category: Marketing

Marketing Research On Obesity

Marketing Research On Obesity

Assignment Requirements     Section 2 and 3 Qualitative Primary Data Collection This part of the assignment requires you to plan and execute some exploratory primary research. This will investigate some of the following:...

Strategic Management

Strategic Management

Assignment Requirements     This assignment is also based on the European Tour Operators (tourism industry). For the purposes of this assignment you need to choose a company within this industry. You will also...

Part 2

Part 2

Assignment Requirements   Choose the segmentation – demographics, behavioural etc – criteria for the product. You must state why you have chosen these criteria. What was the basis or rationale? Choose the target segment....

American professional Rodeo Association

American professional Rodeo Association

Assignment Requirements Recommend appropriate changes based on your review of the plan. This is the only question that has to be answered for this question. It is the official home page for the American...

Marketing

Marketing

Assignment Requirements   Select an ad from the print ad library (or you can choose a hard copy print ad from a magazine you have IF you can scan it or take a picture...

Marketing

Marketing

Assignment Requirements   Select either a print ad from the ad library or a print ad (that you can verify is a “real” ad) from the Internet and discuss: 1) how the ad contributes...

Market Segmentation

Market Segmentation

Assignment Requirements   Write a paper dealing with the following: a) There are five different bases for market segmentation: geographic, demographic, psychographic, behavioristic, and benefit. Using illustrations from the Websites listed below, describe how...